Growth Hacking Berlin
Uncover growth hacking events in Berlin's vibrant scene

Berlin Mobile Marketing Community Afterwork
Thu, Oct 8, 3:30 PMJoin us for our **Customlytics & Friends: Berlin Mobile Marketing Community Afterwork** at the Customlytics office in Friedrichshain on 8th October. We are bringing together a selected group of the Berlin mobile growth community for a relaxed afterwork get-together. Beyond the networking, we are excited to feature two presentations around the question of "How do app marketers adapt their UA strategy as users shift from traditional search engines to AI?" **ChatGPT Ads for Mobile Apps** Did you hear that ChatGPT ads launched in Germany? Customlytics own Paid Media and ASO Lead, Louisa Eickbohm will give you some insights on ChatGPT as a new channel for your mobile marketing. **Building your own LLM and Answer Engine Optimization (AEO) strategy** Michele Paroli, Marketing Manager will share practical takeaways on building an LLM and Answer Engine Optimization (AEO) strategy. How do you makre sure AI models cite and recommend your business when users ask them questions? Last but not least, we will take the opportunity to toast to 10 years of Customlytics being around with some handcrafted cocktails from our Mixologist đš **Agenda** * 5:30 PM: Arrival, meet and greet * 6:00 PM: Guest case presentation * 6:45 PM: Mixologist cocktails, finger food and Networking Weâre looking forward to catching up and raising a glass with you! đ ORGANISER Customlytics is an app marketing & technology consulting agency from Berlin. We empower mobile apps to grow by establishing solid marketing analytics & technology infrastructure. Follow us on [LinkedIn](https://www.linkedin.com/company/customlytics) or visit our [website](https://customlytics.com/) to learn more.

Digital Marketing over Breakfast Berlin #97
Fri, Oct 9, 7:00 AMâ"Digital Marketing over Breakfast" is Berlinâs longest-running roundtable for growth-minded marketers (since 2018!)! â Hungry for fresh ideasâand honest feedbackâon your current marketing challenge(s)? Join fellow marketers over coffee & croissants to trade solutions for real-world growth problems. âNo slide decks, no sales pitchesâjust open conversation and actionable takeaways. Pull up a chair, bring your toughest issue, and help others tackle theirs. âSee you at the breakfast table! âP.S. We speak German and English, usually the conversion will be in English âAbout us: * âMatteo Savio (Digital Ideas): passionate growth hacker with more than 10 years of experience in the implementation of data-driven marketing processes * âTobias Braam (Swell Growth Marketing): marrying product & marketing for over 15 years as growth strategist. Ex Amazon & eBay â(DE) ââDigital Marketing over Breakfastâ ist Berlins ältester Roundtable fĂźr growth-minded Marketer (seit 2018!)! âHungrig nach frischen Ideen - und ehrlichem Feedback zu deinen aktuellen Marketing-Challenges? Tausch dich mit anderen Marketern bei Kaffee & Croissants Ăźber LĂśsungen fĂźr reale Growth-Challenges aus. â Keine Präsentationsfolien, keine Sales Pitches - nur offene Gespräche und actionable take-aways. Hol dir einen Stuhl, bring die grĂśĂten Probleme mit und hilf anderen bei der LĂśsung Ihrer. â Wir sehen uns beim FrĂźhstĂźck! âP.S. Wir sprechen Deutsch und Englisch, in der Regel kommunizieren wir in Englisch

Games Night at Prenzlauer Berg, Berlin | Drinks & Snacks
Tue, Oct 6, 3:30 PM## About us **Venue information** * âż Wheelchair accessible: Yes * đł Area: Indoors \| **Private Room: Possible on Reservation in advance** * đŞ Seating: Available * đ Food: Snacks and light bites available * đł Payment: Order and pay using the Pub&Go app, no flagging anyone down, no interruptions! * đŹ Smoking indoors: Not allowed A calm, low-key mid-week evening for people who love board games and card games. We play at Pub&Go, a laid-back bar in Prenzlauer Berg. The city can be loud and fast, and plenty of spots around here are too. This one is built for the opposite: a simple evening after work, a table, a few good games, and friends who aren't in a hurry to leave. **Don't have a group? Come find friends to play with at the bar.** Bring your crew, or meet new people over a game. **đ˛ Special Games Night offer, every Tuesday!** Details and Reservations: [https://www.pubandgo.de/spieleabend](https://www.pubandgo.de/spieleabend) **What to expect** * A cozy, unhurried bar vibe * Board games and card games at the table * 2 drinks, and snacks until you're full (Tuesday Offer) * Bring your own games too * A friendly crowd, easy to join in even if you come solo Come as you are, play at your own pace, and let the night take its time. đ Pub&Go, StubbenkammerstraĂe 6, Prenzlauer Berg, Berlin đ¸ Follow us on Instagram: @pubandgodeutschland **Other important notes** * đ Tuesday Special \- One ticket per person\. Show your QR ticket at the bar \(wallet pass or screenshot works\) \| Other days \- Walk in * đş Please drink responsibly. * đ§Ľ Please keep an eye on your belongings. * đ¤ Good vibes only: we want everyone to feel comfortable and welcome. * đˇ We may take photos or videos for social media. Tell us if you'd rather not appear. Cheers!

The "Worst Idea First" Workshop: Unconventional Product Discovery
Tue, Oct 6, 5:00 PMYour host this month at the Berlin Collaborative Modeling Meetup is returning collaborative modeling champion Arpita Mukherjee! **Description** Ever feel stuck trying to brainstorm the *perfect* feature or product strategy? The pressure to be brilliant right out of the gate can completely freeze a team's creativity. Itâs time to throw the rulebook out the window. Welcome to **Worst Idea First**âan interactive, high-energy workshop night where we compete to design the absolute worst, most disastrous, user-unfriendly product experiences imaginable. **Why are we doing this?** Because removing the fear of failure unlocks incredible innovation. By intentionally designing the worst possible solutions, we break the ice, laugh a lot, and bypass our creative blocks. The real magic happens in the second half of the night, where we take those terrible ideas and "flip" them into brilliant, risk-mitigated product strategies you can actually use. **Who is this for?** Product Managers, UX/UI Designers, Engineers, Founders, and anyone curious about creative problem-solving. No prior preparation or elite design skills are requiredâjust bring your worst intentions and your brightest ideas.

berlinCreators Werkstattabend
Fri, Oct 16, 4:00 PMUnser Verein berlinCreators e.V. trifft sich jeden Freitag ab 18 Uhr im Makerspace. Wir haben Gruppen rund um Elektronik, 3D-Druck, Nähen, Programmieren, Retro Computer. Egal ob Anfänger oder Profi â hier seid Ihr Willkommen. Ihr kĂśnnt mit anderen fachsimpeln, Euch inspirieren lassen oder auch mit unserer Hilfe Eure ersten Projekte starten. Wenn Ihr Euch bei uns wohlfĂźhlt und Mitglieder bei den berlinCreators werden mĂśchtest, freuen wir uns. Kommt vorbei, lernt den Space, uns und die MĂśglichkeiten kennen.

Scaling QA with Agentic AI : From Gatekeeper to Force Multiplier | Berlin Meetup
Wed, Oct 7, 4:00 PM**Scaling QA with Agentic AI : From Gatekeeper to Force Multiplier \| Berlin Meetup** Development is getting faster. But QA cannot simply scale by hiring testers at the same rate as developers. So what happens when QA changes its role? At The Test Tribeâs 13th Berlin Meetup, Mofazzal Hossain will share how Cybus has evolved QA from a traditional gatekeeping function into an advisory and system-level quality function â and how agentic AI can help make that model scalable. Instead of asking AI to simply write tests, the approach encodes testing expertise into repo-based skills that are versioned with the code, reviewed through pull requests, and executed in CI. **Event Details** * Date: 7 October 2026 * Time: 06:00 PM â 08:00 PM CET * Venue: Room 121, Building 1, 2nd Floor, Kastanienallee 82, 10435 Berlin **Session â From Gatekeeper to Force Multiplier** **[Speaker: Mofazzal Hossain, QA Lead at Cybus](https://www.linkedin.com/in/mofazzal/)** The session explores how QA teams can scale their impact by changing where and how they apply their expertise. At Cybus, tickets are explicitly routed as dev-verified, advisory, or QA-owned. Developers verify their own features against a test plan shaped and reviewed by QA, while QA focuses its capacity on system-level, non-functional, and other areas where deeper quality expertise is needed. The next layer is agentic AI: encoding QA knowledge into reusable, version-controlled skills that can move from a Jira ticket to an executable test. Youâll see how this model works in practice, including the skills currently used in production and the limitations that still require human judgment. **How This Meetup Solves Your Problem** * QA is struggling to keep pace with development? Explore a model that scales QA expertise without simply scaling headcount. * QA is becoming a bottleneck? See how explicit ownership can help distribute verification across developers, advisory QA, and QA-owned testing. * AI-generated tests aren't enough? Explore how repo-based skills can turn testing expertise into reusable automation. * Worried about trusting AI agents? Understand why outputs remain drafts until reviewed and where agents can still produce confident but incorrect results. * Not sure what governance AI testing needs? Explore the considerations that should be addressed before rolling agentic workflows out. **Why Show Up on 7 October?** * Because development speed is increasing, and QA needs new ways to scale its impact. * Because âissues found by QAâ may not be the most useful measure of a modern QA team's value. * Because youâll see how QA expertise can become part of the codebase through repo-based AI skills. * Because advisory QA can shift the focus from testing everything to applying quality expertise where it matters most. * Because understanding the limits of agentic AI is just as important as understanding its capabilities. **Become a Speaker at The Test Tribe events:** âWish to share your insights with the community at a future event? Submit your talk idea [here](https://docs.google.com/forms/d/e/1FAIpQLSc8xebmOBD2WYXwGKWj7GteY-tMLaj-aZzQk88MAsE0LUiMUQ/viewform?utm_source=luma) and our team will get back to you, if the idea resonates with them too. **âAbout The Test Tribe** âThe Test Tribe is the world's largest software testing community, empowering testers globally since 2018. With 700+ events and 150K+ members across 130+ countries, we bring testers together to learn, grow, and connect through meetups, conferences, cohorts, masterclasses, and more. âBy RSVPing, you agree to our [Terms and Conditions](https://www.thetesttribe.com/website-terms-conditions/?utm_source=luma) and [Privacy Policy](https://www.thetesttribe.com/our-privacy-policy/?utm_source=luma) and consent to be contacted by The Test Tribe and our event partners
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